E-Commerce & photography—
In 2020, I started a customer service job for a fashion brand, @hammittla. After sharing my skills & interests with the marketing team & creative director, I was quickly promoted to E-commerce & Photography Coordinator. This position was an incredible learning experience & created uniquely for me. Since it can be hard to explain over a year & a half of your life into a few bullet points on a resume—here’s a deep dive into what my job entailed.
General duties:
While my job was a mixture between E-commerce & photography, each end of my job were intertwined.
Working at Hammitt was the first time I had ever formally worked in E-commerce. The E-commerce side of my job was data-driven, which is the most important thing to consider when you’re creating beautiful marketing campaigns. We were constantly evaluating how our customers responded to copy & which images performed better online & on social media. A big part of my job was brainstorming & executing website marketing strategy—changing our landing page design for product launches weekly, creating clear plans for promotional periods, events, product bundles, etc, & determining what imagery would work best in different web pages. I collaborated with the Director of E-commerce to come up with D2C email marketing campaign ideas & clearly communicated marketing intentions to the design team to ensure the mission would be accomplished through the layout. I found having extensive knowledge of our clients was incredibly beneficial when it came to creating & capturing images that were inherently meant for clients like them.
The photography side of my job was where I felt my best & most creative. I reviewed & oversaw all pre-production documents for photoshoots and managed the product samples; ensuring their safe arrival, departure, and organization throughout shoot weeks. This resulted in my implementation of sample tracking spreadsheets, which maintained a level of organization that was later adopted company-wide. I was essential to shoot week—one of two people on the entire team to be at every single shoot, no matter how big or small. I worked with external photographers directly while also utilizing my own skill & being trusted to create beautiful imagery on my own. Being on set was where I felt most in my element; photography & post-production is where I thrive. Additionally, I edited all direct-to-consumer product photography including model & still-life imagery—prioritizing consistency to create an elevated brand image. Editing the direct-to-consumer product display photos is an aspect of my job I still do each quarter for the brand on a freelance basis.
product photos by me:
Shot on my Canon EOS R.
Product display page editing:
A big part of my job was editing all of the product display page imagery. I was on set during all of the shoots setting up the bags, keeping the shot list, & organizing the bag racks by style/color depending on what shots were next. After shoot weeks, I would receive all the raw images & edit them all to according to the brand photography guide, a guide I created to create beautiful, uniform images across the website. The guide included color correction requirements (all the backgrounds are f0f0f0), particular dimensions, & a specific way to name files along with how each style of bag should be styled & shot. Even after I stopped working for the brand full-time, I maintained a positive relationship with the team & continue to edit upcoming collections on a freelance basis. All of my editing is done in Capture One Pro & Photoshop. I use a MacBook & iPad.
(Above) My work featured on Hammitt’s website. You can see the collections here.
(Below) A view of each bag angle.
